ABOUT THE BRAND
STAŠA [STA-SHA]
Founded in 2015 by Croatian designer Staša Randall, STAŠA is a contemporary womenswear brand rooted in the principles of minimalism, quality, and sustainability. Based in the coastal city of Pula, Croatia, the brand has quickly become known for its clean, geometric cuts and commitment to both form and function. Each piece reflects a design philosophy that marries simplicity with sophistication, drawing inspiration from modern architecture, Asian fashion, and a deep connection to global cultures.
Sustainability Commitment
At the heart of STAŠA is a strong commitment to sustainability. We believe that fashion should not come at the expense of the environment, and we strive to make conscious choices throughout our design and production processes.
Environmentally Friendly Textiles: We carefully select our fabrics, prioritizing materials that are sustainable, organic, and eco-friendly. This includes the use of certified organic cotton, recycled materials, and innovative textiles that reduce environmental impact. Our focus on high-quality fabrics not only ensures longevity but also minimizes waste, encouraging our customers to invest in pieces that will last.
Local Production: Every STAŠA piece is crafted with care and love in Croatia. By keeping our production local, we reduce our carbon footprint and support the local economy. Our team of skilled artisans and seamstresses work under fair conditions, ensuring that each garment is made with the utmost attention to detail and craftsmanship.
Design Philosophy
The STAŠA design philosophy centers on simplicity and functionality, with a focus on creating timeless pieces that transcend seasonal trends. We believe in the mantra “Keep it simple,” crafting garments that are versatile, easy to wear, and designed to complement the modern woman’s lifestyle. Our collections feature minimalist silhouettes with clean lines, geometric shapes, and a refined aesthetic that speaks to both the contemporary and the classic.
Transparency and Accountability
We believe that transparency is essential to building trust with our customers. STAŠA is committed to being open about our practices, from sourcing and production to our environmental and ethical standards. We regularly update our community on our sustainability efforts, challenges, and progress, ensuring that our customers are informed and engaged in our journey towards a more sustainable future.
Looking Ahead
As we continue to grow, STAŠA remains dedicated to pushing the boundaries of sustainable fashion. We are constantly exploring new ways to reduce our environmental impact, innovate with eco-friendly materials, and create designs that resonate with our values. Our goal is to lead by example, inspiring both our customers and the wider fashion industry to embrace sustainability, quality, and ethical practices.