STAŠA [STA-SHA] is a contemporary womenswear brand founded in 2013 by Croatian designer Staša Randall, based in London, UK. Known for its minimalist, clean and geometric cuts, the label is focused on fabric quality and tailoring, bringing together form and function in every single piece. ‘Keep it simple’is the philosophy behind the clothes and accessories inspired by modern architecture, Asian fashion and different cultures all around the world. With fast fashion focusing on speed and inexpensive designs, the choice of textiles and manufacturing implemented by STAŠA designs focuses primarily on sustainability and environmentally friendly textiles and designs.
The collections are designed in London and made in Croatia.
Staša Randall, born in November 1990 in Pula, Croatia. She graduated from School of Applied Arts and Design in Pula in 2009. That same year, she enrolled in Faculty of textile Technology at University of Zagreb, committing to a textile design course. After graduating in 2012 the next path to wakes was enrolling to Master’s Degree in fashion design course. For the second year of master, Staša enrolled for student exchange program in Roubaix, France with Ensait-National Graduate School of Textile Engineering established school. Her first exhibition happened in Zagreb in 2011 at the Gallery “Vladimir Horvat” five elements. She finished in the top three at Dreft Fashion Week in Zagreb 2014, Triangle collection was awarded as to be in the top 30 Young Balkan Designers 2015 and 4sqm of Pure A/W 2017 collection was selected for London Fashion Week by Indie Faces fashion platform in February 2017. The last collection “EQUALITY” SS19 was invited to be a part of London Fashion Week – Pop Up Shop by amazing fashion platform based in London N7FUK, September, 2018. Since moving to London in 2015, she’s has finished internships with Gan Gan London, Mehle London and Roland Mouret as an assistant fashion designer.
‘Everything what I create is a piece of me’ Staša Randall.